zeithaml,Valarie.A , Bitner,Dwayne.D and Pandith,Ajay <br/><br/>
Services marketing : integret customer focus across the firm 
zeithaml,Valarie.A , Bitner,Dwayne.D and Pandith,Ajay 
 - 06 Edition 
 - Mc Graw Hill Education : New Delhi  2013 
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 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing, integret customer focus
<br/><br/><label>Dewey Class. No.: </label>658.802  ZEI.S