TY  - BOOK
AU  - Dayal,R and zachariah,P and Rajpal,k
TI  - Encyclopedia of economic, commerce and management
T2  - Vol-7 Marketing Management
U1  - R 658.03  DAY.E.7 
PY  - 2015///
CY  - Mittal Publications, New Delhi
KW  - economic, commerce and management
ER  -