TY  - BOOK
AU  - Kotler, Philip and  Hermawan Kartajaya and  Hooi Den Huan
TI  - Marketing for Competitiveness :Asia to the world ! - in the age of digital consumers
U1  - 658.8  KOT-M 
PY  - 2017///
CY  - World Scientific: New Jersey
KW  - Marketing management
ER  -