Holt, Douglas B <br/><br/>
How Brand become icons 
Holt, Douglas B 
 - 
 - Harvard Business School Press, Boston  2003 
 - 265 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>R 658.8343  HOL-H