Nancy  R Lee and  Philip Kotler <br/><br/>
Social Marketing : Influencing Behaviors for good 
Nancy  R Lee and  Philip Kotler 
 - 4 Edition 
 - Sage Publications, New Delhi  2012 
 - 502 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Marketing
<br/><br/><label>Dewey Class. No.: </label>361.0068  NAN-S4