Martinez, Pepe <br/><br/>
Consumer Mind:Brand Perception and the implication for marketers 
Martinez, Pepe 
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 - Kogan Page Ltd., London  2012 
 - 178 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8343  MAR-C