Wells, William and  Sandra Moriarty and  Burnett, John <br/><br/>
Advertising: Principles and Practice 
Wells, William and  Sandra Moriarty and  Burnett, John 
 - 7 Edition 
 - Pearson: New Delhi  2013 
 - 592 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  WEL-A7