Arun Kumar and  Meenakshi, N <br/><br/>
Marketing management 
Arun Kumar and  Meenakshi, N 
 - 2 Edition 
 - Vikas Publishing House Pvt .Ltd., New Delhi  2012 
 - 942 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  ARU-M2