TY  - BOOK
AU  - Vyuptakesh, Sharan.
TI  - International Business: : Concept, Environment and Strategy
U1  - 650.01  VYU-I.3 
PY  - 2011///
CY  -  New Delhi
PB  - Pearson Education Inc.
KW  - International Business
N2  - International Business: Concept, Environment and Strategy is written in a pragmatic way leaning towards managerial aspects, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice
ER  -