Parasuraman, A, et al. <br/><br/>
Marketing research 
Parasuraman, A, et al. 
 - 
 - Houghton Mifflin Co., Boston  2009 
 - 638 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research and analysis--Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.83  PAR-M