Supriya Biswas <br/><br/>
Relationship marketing: Concepts, theories and cases 
Supriya Biswas 
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 - PHI Learning Pvt. Ltd., New Delhi  2011 
 - 406 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  SUP-R