TY  - BOOK
AU  - Malhotra, Naresh K and  Dash, Satyabhushan
TI  - Marketing research: An applied orientation
U1  - 658.83  MAL-M5 
PY  - 2009///
CY  - Pearson Education (Singapore) Pvt.. Ltd., New Delhi
KW  - Market research and analysis--Marketing management
ER  -