Malhotra, Naresh K and  Dash, Satyabhushan <br/><br/>
Marketing research: An applied orientation 
Malhotra, Naresh K and  Dash, Satyabhushan 
 - 5 Edition 
 - Pearson Education (Singapore) Pvt.. Ltd., New Delhi  2009 
 - 814 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research and analysis--Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.83  MAL-M5