Malhotra, Naresh K and Dash, Satyabhushan
Marketing research: An applied orientation
Malhotra, Naresh K and Dash, Satyabhushan
- 5 Edition
- Pearson Education (Singapore) Pvt.. Ltd., New Delhi 2009
- 814 p
- .
Market research and analysis--Marketing management
658.83 MAL-M5