Sandeep Kumar and  Sweta Bakshi <br/><br/>
Encyclopedia of marketing management Vol.3 
Sandeep Kumar and  Sweta Bakshi 
 - 
 - A K Publications, Delhi  2010 
 - 280 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Encyclopedia of marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.803  SAN-E.3