Newell, Frederick <br/><br/>
Why CRM doesn't work: How to win by letting customers manage the relationship 
Newell, Frederick 
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 - Kogan Page India Private Limited, New Delhi  2008 
 - 263 p 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship management--Sales Management
<br/><br/><label>Dewey Class. No.: </label>658.812  NEW-W