Gronroos, Christian <br/><br/>
Service management and marketing: Customer management in service competition 
Gronroos, Christian 
 - 3 Edition 
 - Wiley India Pvt. Ltd., New Delhi  2007 
 - 483 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  GRO-S3