TY  - BOOK
AU  - Tybout, Alice M, Ed. Calkins, Tim, Ed.
TI  - Kellogg  on branding: The marketing faculty of the kellogg school of management
U1  - 658.8343  TYB-K 
PY  - 2005///
CY  - John Wiley & Sons Inc., New York
KW  - Brand Management
ER  -