Tybout, Alice M, Ed. Calkins, Tim, Ed. Kellogg on branding: The marketing faculty of the kellogg school of management Tybout, Alice M, Ed. Calkins, Tim, Ed. - - John Wiley & Sons Inc., New York 2005 - 334 p - . Subjects--Topical Terms: Brand Management Dewey Class. No.: 658.8343 TYB-K