Ramaswamy, V S and  Namakumari, S <br/><br/>
Marketing management: Planning implementation and control 
Ramaswamy, V S and  Namakumari, S 
 - 3 Edition 
 - Macmillan India Ltd., Delhi  2007 
 - 748 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  RAM-M3