Nichols, David, et al. <br/><br/>
Brands and gaming: The computergaing phenomenon and its impacton brands and businesses 
Nichols, David, et al. 
 - 
 - Palgrave Macmillan, New York  2006 
 - 168 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>R  658.8343  NIC-B