Peter, Paul J and  Donnelly, James H <br/><br/>
Marketing management: Knowledge and skills 
Peter, Paul J and  Donnelly, James H 
 - 7 Edition 
 - Mcgraw Hill Book Co., Boston  2004 
 - 876 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  PET-M7