Mullins, John W, et al. <br/><br/>
Marketing management: A strategic decision making approach 
Mullins, John W, et al. 
 - 5 Edition 
 - Mcgraw Hill Book Co., New York  2006 
 - 520 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  MUL-M5