Mathur, U C <br/><br/>
Strategic marketing management: Text and cases 
Mathur, U C 
 - 
 - Macmillan & Co. Ltd., New Delhi  2006 
 - 296 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  MAT-S