TY  - BOOK
AU  - Brown, Stanley A and  Gulycz, Moosha
TI  - Performance driven CRM: How to make your customer relationship management vision a reality
U1  - 658.812  BRO-P 
PY  - 2006///
CY  - Wiley India Pvt. Ltd., New Delhi
KW  - Customer relationship management--Sales Management
ER  -