Keller, kevin Lane <br/><br/>
Strategic brand management: Building, measuring and managing brand equity 
Keller, kevin Lane 
 - 2 Edition 
 - Pearson Education (Singapore) Pvt. Ltd., New Delhi  2003 
 - 816 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8343  KEL-S2