Soma Sen Gupta <br/><br/>
Consumer behaviour: Dynamics of building brand equity 
Soma Sen Gupta 
 - 
 - New Century Publications, New Delhi  2005 
 - 297 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour--Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8342  SOM-C