Armstrong, Gary and  Kotler, Philip <br/><br/>
Marketing: An introduction 
Armstrong, Gary and  Kotler, Philip 
 - 
 - Pearson Education (Singapore) Pvt. Ltd., New Delhi  2005 
 - 627 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  ARM-M