Tybout, Alice M, Ed. Calkins, Tim, Ed. <br/><br/>
Kellogg  on branding: The marketing faculty of the kellogg school of management 
Tybout, Alice M, Ed. Calkins, Tim, Ed. 
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 - John Wiley & Sons Inc., New York  2005 
 - 334 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8343  TYB-K