Quelch, John A, et al. <br/><br/>
Cases in marketing management and strategy: An asia-pecific perspective 
Quelch, John A, et al. 
 - 
 - Prentice Hall, Singapore  1996 
 - 507 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  QUE-C