TY  - BOOK
AU  - Parag Diwan, Ed
TI  - Executive encyclopaedia of management practice Vol.2
T2  - Marketing management
U1  - R 658.03  PAR-E.2 
PY  - 1997///
CY  - Deep & Deep Publications Pvt. Ltd., New Delhi
KW  - General management--Dictionaries
ER  -