Loudon, David L and  Bitta, Albert J Della <br/><br/>
Consumer behaviour: Concepts and application 
Loudon, David L and  Bitta, Albert J Della 
 - 3 Edition 
 - Mcgraw-hill book company, New York  1988 
 - 726 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour--Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8342  LOU-C3