Rapp, Stan and  Collins, Thomas L <br/><br/>
Maxi marketing: The new direction in advertising, promotion and marketing strategy 
Rapp, Stan and  Collins, Thomas L 
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 - Plume Book, New York  1988 
 - 278 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  RAP-M