Tull, Donald S and  Hawkins, Del I <br/><br/>
Marketing research: Measurement and method 
Tull, Donald S and  Hawkins, Del I 
 - 5 Edition 
 - Macmillan & Co Ltd, New York  1990 
 - 836 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research and analysis--Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.83  TUL-M5