Howard, John A <br/><br/>
Consumer behaviour in marketing strategy 
Howard, John A 
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 - PHI Learning Pvt. Ltd., New Delhi  1989 
 - 375 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour--Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8342  HOW-C