Hisrich, Robert D and  Peters, Michael P <br/><br/>
Marketing decisions for new and mature products 
Hisrich, Robert D and  Peters, Michael P 
 - 2 Edition 
 - MacMillan Publishing Co. Inc., New York  1991 
 - 516 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  HIS-M2