Jefkins, Frank <br/><br/>
Dictionary of marketing, advertising and public relations 
Jefkins, Frank 
 - 
 - Blackie & Son Ltd., London  1983 
 - 311 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Encyclopedia of marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8003  JEF-D