TY  - BOOK
AU  - Russell, Thomas and  Lane, W Ronald
TI  - Kleppner's advertising procedure
T2  - Prentice Hall series in marketing
U1  - 659.1  RUS-K11 
PY  - 1990///
CY  - Prentice-Hall of India Pvt. Ltd., New Jersey
KW  - Advertising management
ER  -