Russell, Thomas and  Lane, W Ronald <br/><br/>
Kleppner's advertising procedure 
Russell, Thomas and  Lane, W Ronald 
 - 11 Edition 
 - Prentice-Hall of India Pvt. Ltd., New Jersey  1990 
 - 718 p 
 - Prentice Hall series in marketing .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  RUS-K11