Manendra Mohan <br/><br/>
Advertising management: Concepts and cases 
Manendra Mohan 
 - 
 - Tata McGraw Hill Publishing Co. Ltd., New Delhi  1989 
 - 418 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  MAN-A