Evans, Joel R and  Berman, Barry <br/><br/>
Marketing 
Evans, Joel R and  Berman, Barry 
 - 3 Edition 
 - MacMillan Publishing Co. Inc., New York  1985 
 - 744 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  EVA-M3