Mccarthy, E Jerome and  Perreault, William D <br/><br/>
Basic marketing: A managerial approach 
Mccarthy, E Jerome and  Perreault, William D 
 - 9 Edition 
 - Universal Book Stall, New Delhi  1988 
 - 749 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  MCC-B9