Amarchand, D and  Varadharajan, B <br/><br/>
Textbook of marketing 
Amarchand, D and  Varadharajan, B 
 - 
 - Konark Publishers Pvt. Ltd., New Delhi  1989 
 - 340 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  AMA-T