Greenley, Gordon E, Ed. and  Shipley, David, Ed. <br/><br/>
Readings in marketing management: From the European jornal of marketing 
Greenley, Gordon E, Ed. and  Shipley, David, Ed. 
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 - McGraw-Hill Book Company, London  1988 
 - 326 p 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  GRE-R