Cohen, William A <br/><br/>
Practice of marketing management: Anlysis,planning and implementation 
Cohen, William A 
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 - MacMillan Publishing Co. Inc., New York  1988 
 - 695 p 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  COH-P