Zikmund, William and  Damico, Michael <br/><br/>
Marketing 
Zikmund, William and  Damico, Michael 
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 - John Wiely & Sons, New York  1984 
 - 734 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  ZIK-M