Dalrymple, Douglas J and  Parsons, Leonard J <br/><br/>
Marketing management: Strategy and cases 
Dalrymple, Douglas J and  Parsons, Leonard J 
 - 3 Edition 
 - John Wiely & Sons, New York  1983 
 - 820 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  DAL-M3