Cundiff, Edward W, et al. <br/><br/>
Fundamentals of modern marketing 
Cundiff, Edward W, et al. 
 - 4 Edition 
 - Prentice-Hall of India Pvt. Ltd., New Delhi  1985 
 - 482 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  CUN-F4