TY  - BOOK
AU  - 
AU  - WALTERS, MATTHEW
TI  - MARKETING, COMMUNICATIONS MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION
SN  - 8173070601
U1  - 658.802 
PY  - 2014///
CY  - LONDON
PB  - SAGE
KW  - MARKETING-- COMMUNICATIONS MANAGEMENT-- ANALYSIS-- PLANNING-- IMPLEMENTATION
N1  - Management
ER  -