TY  - BOOK
AU  -     Palmatier, Robert W & Martin, Kelly D.
TI  - The intelligent marketer's guide to data privacy:  : the impact of big data on customer trust
SN  - 9783030037239
U1  - 658.812 
PY  - 2019///
CY  - Switzerland
PB  - Palgrave Macmillan
KW  - Marketing--Data mining--Social aspects--Data protection--Customer relations--Big data--Social aspects
ER  -