Palmatier, Robert W & Martin, Kelly D. <br/><br/>
The intelligent marketer's guide to data privacy.   : the impact of big data on customer trust 

 - Switzerland  Palgrave Macmillan  2019 
 - 192 pages  
<br/><br/><label>ISBN: </label>9783030037239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data mining--Social aspects--Data protection--Customer relations--Big data--Social aspects
<br/><br/><label>Dewey Class. No.: </label>658.812  / PAL.I